Following the release of set pictures from Gerwig's Barbie the film, sales of fuchsia and neon clothes on "buy now, pay later" platform Clearpay increased by 44 percent each in the UK. The fascination with Barbiecore has reportedly led to an uptick in related purchases. Anne Hathaway and Ariana DeBose attend the same Valentino show. Piccoli spoke of the power of pink and his vision for the color, describing the color as a manifestation of the unconscious and a liberation from the need for realism," adding that the shade "enhances individuality, capturing values and feelings." Florence Pugh attends the Valentino Haute Couture show in July in Rome, Italy.
Some, like TikTokker have actually theorized that Valentino's creative director, Pierpaolo Piccioli, is the wave maker behind Barbiecore itself.
#MISS BIMBO DOLL FULL#
The latest Valentino campaign, featuring Zendaya and Sir Lewis Hamilton, is slated in a distinctive pink, with both stars wearing the color in full ensembles. The brand has an affinity for pink, as confirmed by recent collections, runway appearances, and Pantone naming a color after the fashion house. Famously, Florence Pugh donned a couture, magenta ball-gown at Valentino's Haute Couture show in July, where other prominent guests (including Ariana DeBose and Anne Hathaway) wore Barbie-esque ensembles. They join the ranks of Nicki Minaj, who's been a long-time Barbie enthusiast: it shows in her 2018 song "Barbie Dreams." her wardrobe, and even her Instagram name (which simply reads "Barbie"). A long list of well-known faces have turned up to events or posted pictures of themselves on social media wearing outfits reminiscent of a Barbie playhouse, including Kim Kardashian, Megan Fox, Lil Nas X, and Dylan O'Brien. This year's Met Gala, with the theme "Gilded Glamor and White Tie," featured heaps of peony and princess-like fabric. In tandem with Gerwig's Barbie production, other realms of pop culture have platformed the trend. Margot Robbie filming in downtown Los Angeles. Margot Robbie and Ryan Gosling film scenes for 'Barbie' in Venice, California in June. On Venice Beach, they were photographed sporting '80s acid-hued athleisure, fanny packs, and rollerblades, just like the dolls. In June, paparazzi shots surfaced of the stars filming on set in various locations in Los Angeles, California. When the studio's official Twitter account dropped an official sneak peek of Gosling in his Ken get-up, some saw it as a meme opportunity, while others saw it as one more step in an already bubbling craze: Barbiecore. When Warner Brothers' dropped an official image of Robbie at CinemaCon in April, the buzz began. The most plausible catalyst for this trend is Greta Gerwig's Barbie, the highly anticipated big-screen adaptation set for release in July 2023, starring Margot Robbie as the eponymous character and Ryan Gosling as her counterpart, Ken. Then the details: pink bows, rippling frills, heaps of tulle, flashing sequins, neon tights, and ostentatious pumps. What constitutes the sub-aesthetic? Think pink: shades of watermelon, bubblegum, and kitschy fuchsia.
The recent rise of Barbiecore is being well-documented by celebrities, social media, and influencers. If the trend cycle has anything to say this summer, it's that we're living in a Barbie world.
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